So this morning, I had to drag myself to the supermarket to get cat food, bread, toilet paper and a few other basic items, although I could have easily bought a few more, such as the "Dummies" book on winning at online poker. Always did want to learn how to play poker and win big playing it online. But I digress.
Anyway, in today's trip to the supermarket, I tried to notice things that Susan Powter pointed out in her remarks about supermarkets and their attempts to tempt us to buy stuff that isn't good for us or our kids in the first place. In her "Shopping" chapter, she breaks down the number of calories, fat grams, and fat% in foods such as frozen snacks. For example, Diet Chocolate has 100 calories, no fat and no fat%. Whereas a snack such as Nacho Chips have 110 calories, 1 fat gram and 8 fat%, whatever that means.
Luckily, I didn't have to worry any of that or having some child beg for treats. This meant that I could cruise slowly in the cookie aisle, noting the brightly-colored packages of expensive cookies. Yum! But I have a diet and a budget to worry about, and wound up buying the supermarket cookies that were on sale --- just a buck forty-nine for a one-p0und package. So much for satisfying cravings for them or the overpriced Entenmann donuts, cakes and buns stacked in their own corner. I passed those as well, thinking that paying nearly four dollars for a few cinnamon buns was a little too rich for my blood.
But I'll tell you one thing. Powter is right on the money when she observes that in a supermarket, "you have to wheel through the maze of goodies aisles before you get to the bread and basics aisle: Designed that way.
Planned.
Well thought out.
Well duh! The way MY supermarket is planned would blow her right out of the water, as the Entenmann cakes are right across from baked breads and rolls and other goodies. So there's very little that a customer can do, except know what she originally came to the store for and limit her purchases to those items. For me, carrying only 15-20 dollars in cash means I can get so much, then stop, or run the risk of being embarassed at the checkout.
Clerk: That will be twenty-two forty, please.
Me: Oops! Afraid I only have twenty dollars. Er, I'll have to let this, this and that go. So sorry, but you know how it is.